Even when people aren’t stressed, they need help making decisions. Scientists in the fields of neuroeconomics and behavioral finance have been exploring how and why we make decisions since the 1990s and they all agree on one thing: human beings are irrational. And by that they mean: we don’t always make decisions that are in our best interest; sometimes we think we do but only because we are refusing to acknowledge facts that would prove otherwise; and sometimes we are fairly certain about why we have made a certain decision, but we are in fact wrong (when, for instance, we’ve been primed or manipulated into the decision).
What all of this demonstrates is that we are often our own worst enemies, and even under the best of circumstances we could benefit from the guidance of people who understand the nature of what we are experiencing and who are trained to help us sort and prioritize our decisions and actions, as well as explore and test possibilities. That’s why we at the Sudden Money® Institute call ourselves Thinking Partners.
Again, every person will experience at least one major life event. We have the tools to get through your next transition and to help you through.
Are you ready to create a plan for living the life you’ve always dreamed about? Contact us today to schedule your complimentary discovery meeting.
Your Guide to Financial Independence
Rick Epple, CFP(r)