Why Fee-Only?

Contrary to popular belief, most advisors are NOT required to act in the best interests of their clients! In fact, the compensation structure for a financial advisor can play a significant role in determining his or her objectivity.

When selecting a financial advisor, investors have three basic models from which to choose:


Commission-only advisors (i.e., stockbrokers) are paid only when they make a sale.  Any actual financial advice that they give is incidental to the sale of the product.  Commission-only advisors are held to the suitable standard, which means the products they recommend must simply be generally reasonable for the client and situation.  They are not required to disclose the amounts of their commissions to their clients, nor are they required to disclose conflicts of interest that may influence a client’s ultimate decisions.

This means commission only advisors can sell products that may be best for them, not for you.


Fee-based advisors receive commissions, but they may also be paid by the client for the advice they offer.  Typically, such advisors manage investments on a fee-only basis, but they also sell other commissionable products such as life insurance or variable annuities. Similar to commission-only advisors, they are not required to disclose the amounts of their commissions to their clients.


Fee-only advisors are held to a fiduciary standard, which is the highest standard of care–and trust–in either equity or the law. Their responsibility is to serve their clients to the best of their ability. This means they are required to put their clients’ interests ahead of their own and to openly disclose any conflicts of interests they may have when making investment recommendations to their clients.

A fee only advisor’s compensation comes directly from the client, not from sales commissions, undisclosed fees, or third party agreements. As a result, you can be confident that the advice you receive is based entirely on your needs and objectives.

Only under a fee-only method of compensation are the incentives of an advisor and client truly aligned to protect and grow your wealth.

Aurochs Financial Group has been a Member of NAPFA since 1999. A short video about NAPFA:

Second Opinion Service

Our complimentary second opinion offer is available for potential clients that would like to benefit from one of three outcomes: a confirmation that your existing investments and financial plan are on target with your current advisor; the offer to become a wealth management client of ours; or we’ll offer suggestions to improve your current trajectory towards your financial goals. Since we only limit our services to a select few households that we can make a significant impact on, it is important that we only onboard households that have the financial complexity to warrant our comprehensive approach.
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